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In February, we reported Google intends to change the AdWords URL policy, where the display URL must match the landing URL. Now, if you log onto your Google AdWords account, you'll likely see this in your dashboard:
There are still a number of WebmasterWorld members who are baffled by this announcement. They thought this was the rule the entire time. The difference, really, is that it's going to be enforced as of April 1st. Basically, the TLD of the landing page has to match the domain listed in the ad, and there's not much else to it. Hopefully, that will alleviate some concerns many people have had regarding the "new" AdWords rule.
Forum discussion continues at WebmasterWorld.
Comments:
dauclair
03/27/2008 04:54 pm
I'm sure you know this, but if you don't, you can still customize the text after the top level domain (TLD). Ex: www.mydomain.com/customize+this The TLD (www.mydomain.com) must match the actual destination.
CVOS man
04/04/2008 01:50 pm
This is not always the case, apparently if you're a large advertiser display URL's and destination URL's can be different. http://www.netpaths.net/blog/adwords-url-display-policy/