On March 6th, Google seemed to have sent out a boat load of invitations to the AdWords TV ads program, to current AdWords advertisers. Google has been beta testing TV ads for a while now but it seems like they are ramping that up.

A WebmasterWorld thread from late last week reports many other advertisers receiving invites to the program. The program is fairly cool actually, take a look at Pinny Cohen's post with all the cool screen captures of the reporting you get. Here is a text outline of some of the reports:

Some of the data you get includes:

• Campaign Name
• Campaign Status
• Creative Type
• Network Airing
• Market
• Play Time
• Impression Share
• CPM (based on ad views)
• Impressions
• Cost
• Percentage Viewed Until Ad End
• Most Common Tune Out Time
• Average Viewing Time

Those are some of the statistics Google gives you for your TV ads when you run them through the Google TV Ad beta.

Forum discussion at WebmasterWorld.

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