Last week, we attended SMX West in Santa Clara, CA with a room full of exhibitors and cool schwag. Since I like schwag, Danny Sullivan told me that I had to rate the schwag in the exhibit hall, a task that I thoroughly enjoyed. In the end, everyone was a winner, but to be fair to Danny (and to make it a little competitive), I selected a few more outstanding pieces of schwag as the true winners.

Here was a very cool SureHits shirt:

And a very practical Chapstick holder:

Personally, I love these ABCSearch click magnets:

There are plenty of others, and I'll be posting every single piece of schwag over the next few weeks (and months, since I'm traveling again as of tomorrow) on Schwag Addict.

And so you know, Barry made me write this article. ;) The schwag is a great part of fostering some community (and great branding) and the fun stuff is always remembered.

Speaking of SMX West, Barry created a video that highlights the attendees. Ignore the music; it's from iMovie (he told me):

Enjoy!

Forum discussion continues at Sphinn.

Like The Story? Vote For It On Yahoo Buzz! Or On Sphinn!