SEO 2.0 For Web 2.0 Sites

Feb 27, 2008 • 6:58 pm | comments (0) by twitter Google+ | Filed Under Search Marketing Expo 2008 West
 

Moderator: Stephan Spencer, President, Netconcepts Q&A Moderator: Rob Kerry, Editor, Sphinn.com

Very large room making it seem like we are empty.

First up is Shari Thurow, Founder and SEO Director, Omni Marketing Interactive.

CSS is html addition that allows webmasters to control design parameters such as margins, fonts, links, colors and placement.

CSS Advantages: - Speed - Decreases download time - Easier to control positioning element - CSS can easily communicate visited and unvisited links

CSS Disadvantages - Font selection is limited with logos, condensed fonts and end users must have the font - USability testing and focus groups might show that users prefer a font that is not commonly used on computers - CSS formatted hyperlinks can dominate the content of a web page making the content appear unfocused

Text Formatting - Can hide text and links with css - XHTML headings can be used for h1s - She shows more uses of css to try to spam the search engines that don't work

Hidden Layers - X, Y and the Z layer

I am sorry, this session is way too basic for me - which is fine and Shari is an awesome speaker but I can't cover it anymore. :)

I assume this session is very very similar to ones she spoke on in the past. Here are links to those sessions:

Hope I didn't miss anything new but I suspect most of it is covered there and yes, I personally covered this session in the past.

The red suited man, Mikkel deMib Svendsen, Creative Director, deMib.com is now up.. to chat about AJAX and Flash, etc.

He explains what web 2.0 is again. NEw type of applications, no new technologies but AJAZ is a new trend. It brings deeper interaction with user. Web 2.0 gets users involved and it also isolates itself from past standards.

Asynchronous JavaScript and XML and show charts on how it works.

He said AJAX stinks. He quotes the "Why AJAX Sucks (Most of the Time)" article, see here.

You can only link to the application and not the "page." There are exceptions to this rule. You can reload the page for every click and you can cloak the page.

Tips on AJAX: - Yes, you should use AJAX - Make sure to ask yourself why you want to use AJAX, the reason must be good - Let AJAX be an option for your users - Error trap your links with 301s - Let the pros do the work

The social Web 2.0 - user generated content is awesome - content is expensive - no keyword research needed - misspellings are a non issue - UGC content is much fresher (unless you are me, kidding)

Would you like to have 20,000 SEOs? i.e. UGC - You need to watch out for spammers - Teach your users SEO tips - Just teach them specific tips that will help you (i.e. write good titles) - Teach them how to get a link to their content, if each user did that, you can get a lot of links

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