Google Will Hide Ads If You Don't Like Them, Well Kind Of

Ever notice that if you don't click on a Google AdWords listing and refresh your search, Google may remove the top Google AdWords listing? For example, I did a Google search on "hard drives." The first time I conducted my search, Google displayed an AdWords ad at the top, above the organic listings, with the yellow background. Here is a picture:

Notice the TigerDirect ad at the top.

Afterwards, I refreshed the search for that keyword and Google dropped the top ad and moved it to the right hand column. Notice the TigerDirect ad moved from the top position on the left and is now visible at the top right position.

Google has been doing this since September 2006, but back then it was when the top Google ads were blue. Just thought I would refresh the topic since it has come up a few times in the forums.

Forum discussion at DigitalPoint Forums.

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posted rustybrick in Google AdWords at February 20, 2008 10:24 AM Comments (5)

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I think this is a problem related to the number of views and an the adwords configuration of the site you tested. In other words, the link will appear above the search results a number of times per day or simply rolling depending on the configuration and the total daily credit number of views.

Posted by Angelo Palma at February 20, 2008 11:22

Google has said in the past, can't find it this second, that they will show less ads or move those ads, if they notice the specific searcher isnt clicking on them.

Posted by Barry Schwartz at February 20, 2008 11:26

If you search a specific keyword often and don't click on the ads, Google will bring lower ads to the top in hope of finding an ad that fits your specific search.

Google provides the Ad Preview tool that will show you the correct order from a fresh search (ie without the edited order of ads).

https://adwords.google.com/select/AdTargetingPreviewTool

Posted by Tyler at February 20, 2008 15:16

If you search a specific keyword often and don't click on the ads, Google will bring lower ads to the top with the same bid amount and relevant.

Posted by meo at February 20, 2008 16:38

I've found recently that a search for a particular term shows up differently on Mozilla vs. IE. More often than not, ads do not appear on Mozilla after trying the search term & refreshing the page. IE doesn't seem to do this.

Posted by Bill at February 20, 2008 17:25

Google Will Hide Ads If You Don't Like Them, Well Kind Of

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