Reports are coming from DigitalPoint Forums that the reporting tools at Yahoo Search Marketing is a bit lagged.

It appears that although the reports are typically updated with recent data every 15 minutes or so, that recently the reports are taking much longer to update with new data. This makes it hard for advertisers to make quick changes to their pay per click campaigns within the Yahoo Search Marketing console.

One advertiser said:

Stats stopped updating at 2:15 am yesterday and they're still slowly catching up, only the click amounts are way too high, seems like something got really screwed up at yahoo yesterday, anyone else notice this?

Another said:

My stats usually update every 15 minutes. It's still stalled at 5:15AM. No one else is experiencing this?

Forum discussion at DigitalPoint Forums.

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