What Do You Do to Manage a Group of Link Builders?

Feb 12, 2008 • 9:33 am | comments (1) by twitter | Filed Under Link Building Tips & SEO
 

A Search Engine Watch Forums member asks what kinds of people you should seek for link building opportunities, what pay they should receive, how to evaluate their performance, and other related questions.

Most people agree that the best thing is to seek out college students and pay them $10 per hour for the job. Chances are, they're scouring Craigslist looking for something challenging and will contact you directly if you post there.

Some people up the ante though. They'd prefer that you know some basic web design and SEO. Of course, this is harder to come by, but their reasoning is that the results come faster:

We hired two kinds of people in our organization for link building purpose and what we come to a conclusion that those who have prior experience in web designing and on page seo started to deliver almost in one to two days while people having no experience took atleast 2 months to deliver exact that kind of results because they need to remember lots a new thing.

Other excellent advice dispensed comes from mooreseo:

But if you want to do serious, quality and creative white-hat link building, that's a whole new ball game. The profiles vary, depending on the clients/ vertical you are dealing with. I highly recommend this article called the Portrait of a Perfect Link Builder by Eric Ward. I find it's very accurate. Once you get them in, keeping them motivated, again, depends on the individual. If they love repetitive stuff, then your job is easy, but if they like a challenge, give them the power to test, come up with new things, weigh in, etc. Give them a reason to come into work. Link building can be very tedious and discouraging at times, but when people put themselves into their work, the motivation factor goes up tremendously.

For a cheap way, one suggests using his kids. You likely won't get the aforementioned creativity but it's the most affordable option.

Forum discussion continues at Search Engine Watch Forums.

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Comments:

Mooreseo

02/15/2008 12:16 pm

Another thing that could help is paying them more ;)

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