The Microsoft adCenter blog has announced that it has partnered with the Wall Street Journal for offering exclusive advertising content.

We're pleased to announce that on Tuesday, January 29, 2008, Microsoft and The Wall Street Journal Digital Network reached an agreement in which Microsoft will become the exclusive provider of contextual and paid search ads for The Wall Street Journal Digital Network (WSJDN), which includes WSJ.com, Barrons.com, Marketwatch.com, allthingsd.com along with other sites.

What this means: Microsoft will partner with the Wall Street Journal and any advertisers using Microsoft adCenter ContentAds will now get their ads on the highly-trafficked Wall Street Journal.

This is very promising, according to some.

I always like seeing "positive" Microsoft news. I'll have to say that MS have been "kicking it up a notch" over these past 90-120 days. TV advertising appears to be stepped up and earnings reports are good.

I'm rootin' for ya MS. We need some balance in our space and between you, Yahoo! and Ask.com, you're all we have left. :)

Looks good. Let's see how it plays out!

Forum discussion continues at WebmasterWorld and DigitalPoint Forums.

Like The Story? Vote For It On Yahoo Buzz! Or On Sphinn!