Should Google Spice Up Their "404 Not Found" Pages?

Jan 30, 2008 • 7:10 am | comments (3) by twitter Google+ | Filed Under Other Google Topics

A Search Engine Watch Forums moderator asked why are Google's 404 Not Found pages so cold and unhelpful?

For example, there is no page on the Google domain over here so Google returns a header status of 404, to tell us and spiders that the page requested is not found on that server. But from what we all know, 404 pages, although sad in nature, can be salvaged.

But creating custom 404 pages, you can help aid your user to find the page he or she was looking for. Google's 404 pages look like this:

Google 404 Page

Why not put some of the Google Products on the page with a big search box and some sponsored listings? It has to be more useful then what Google has now.

How are Google's 404 pages helping organize the content of the world? I wonder if there is a strategic reason behind why Google may use plain vanilla 404 pages. I can make up some reasons, but I am interested if we can possibly get a plausible explanation from a Googler on this?

Forum discussion at Search Engine Watch Forums.

Previous story: Daily Search Forum Recap: January 29, 2008


Michael Martinez

01/31/2008 12:01 am

Absolutely! Google's on-site navigation is awful.


01/31/2008 04:01 am

Hmm, an ad on that page has gotta be worth a million per year. I think you've got a Google gift basket incoming this year!


01/31/2008 05:13 am

You can see that the there is no image in the 404 error page. I think they are working it in a different way. Lets wait for their reply. Pratheep

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