The Google AdSense "No Login" Experiment

Jan 17, 2008 • 9:43 am | comments (5) by twitter | Filed Under Google AdSense
 

There are a few people who log into their Google AdSense accounts everyday. Call it an addiction, if you will. To many, it really is nothing more than one.

So a Google AdSense publisher decided to take a vacation from logging into AdSense and reported his findings back to us. What did he note? His earnings were better than expected, though he doesn't think it has anything to do with not logging in. He also says that he saved a lot of time even now. No longer is he compelled to log into AdSense numerous times a day to check his earnings. The biggest takeaway, though, was the reduced stress involved with not checking everyday:

The biggest reason this experiment was a success had to be the lack of worrying what was going on in my account from day to day. At the end of the 30 days I began to feel very silly about any emotional investment I had previously made into the account. Some days are way up, some days are way down and others are average. Looking at your account on an hourly/daily basis can STRESS you out.

This was an eye-opening experience for one AdSense publisher, but not everyone can stay away for that long. If it's your livelihood, you can't take a break.

There is no one good answer and I agree with CentennialEmpire that it all depends on where you are with AdSense. As an executive for a firm that makes six figure income with AdSense, waiting for 30 days is out of question.

Some feel that you should still check in every so often to see about making it more profitable for them. This might be part of the addiction, but it might just be part of making some money.

The other problem with the experiment can be that your competitors can steal your traffic and revenues if you step away. Your niche might not be in your stronghold after you return. Therefore, 30 days just seems a bit far for many people to reach.

One person says that this is just really dangerous:

DONT STOP MONITORING YOUR WEBSITES if you care about them or if they are worth something.

The point, though, should be that you should check AdSense every so often -- perhaps not every day like before, but regularly -- to ensure that you're still ahead of the game and that you're putting money in your pocket.

In any event, I applaud the guy for giving his feedback on his experiment and for doing it for a full month.

Forum discussion continues at WebmasterWorld.

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Comments:

JLH

01/17/2008 03:32 pm

A watched pot never boils...

Jonathan Dingman

01/17/2008 04:52 pm

Hmm interesting. I never thought about login-frequency effecting revenue. from the right side of things, it really *shouldn't* effect revenue....but hey, you never know unless you try it.

TheHodge

01/17/2008 04:55 pm

I think you will find that it does... I too have tried this experiment...

Matt Ellsworth

01/17/2008 06:08 pm

I can't say that I'll go 30 days... but every few days is fine.

Michael

01/18/2008 02:07 am

At one point I thought "login time" might be a factor in earnings. It may be, but if it is then I would suspect it plays a small part in the overall algorithm.

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