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Beware of Google AdWords Cold Callers: It's Not Google

A Google Groups member reports that he has recently gotten a call from a company called Wisdek that promised to deliver high-quality ads for a fee. He wasn't interested, but they proceed to show him that they could deliver. After asking for a few short keywords and ad copy, he checked Google for the terms a few hours later and was surprised to see that his ad was actually up there on the top of the search results. Is this tactic a scam? By seeing the top rankings, why wouldn't you want to sign up with them?

AdWordsPro informs the member to be skeptical of this tactic. And you shouldn't go with the company simply because they can deliver top rankings immediately. As another member says:

Google will often give a new advertiser a boost while they determine the quality score of the ads. Until the Adwords mechanism for calculating quality score kicks in (after it gets enough information to work) this can happen.

The lesson is that you can never guarantee top placement anywhere. AdWordsPro says:

Here's a rule that you can count on: any person or company that promises you any particular position, whether in the unpaid search results or within AdWords ad, is misleading you.

Forum discussion continues at Google Groups.



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posted Tamar Weinberg in Google AdWords at January 15, 2008 9:50 AM Comments (6)

Comments

Had a few of them now.. Simple way to find out is just asking "are you from google"

As we have a a/c manager its is to tell..

 

I would loke to know if you it a lies that wisdek rank you in long term or not.
They put a condition that they will pay you back if you are not rank on the top 3 in the middle page.
That there technic is it legal?

 

Wisdek took us for a ride. They put a few ads with your key words on Google on the first page to reel you in, then as time goes by you are no longer showing on top if at all. They sneak in clause in their contract which they try to use to their advantage. Be very careful, make sure you have money to throw away.

 

wisdek took me for a ride also and when I caught on and tried to axess some of the key words two months later I couldn't get thru to my websiote using the key words, they told me that I couldn't axess them from my computer. they told me to try on another computer not on the same server so I went home and tried at Home and I still couldn't connect I was very angrey so I canceled the cc account with them. They called me up and and said that if I wanted to stop the account with them that I would have to stop it in writting and fax it to them when I did they told my that the reason I couldn't axess the key words was because I was trying from my computer and I had to do it from another computer not from my IP address. I told them that
I tried from my home on the other side of town. They tried to tell me that google new that it was my computer and so it wouldn't make false statements about how many clicks it made it wouldn't let me thru. Then they told me that the contract I signed with them stated that I have to give them a 30 day notice & I would have to pay one extra month. I told him to jump in a lake and hung up. About three weeks have past and I get a call from a Patric Kennedy and he tells me that I now owe wisdek $477.82 plus collection fees totaling over $550. plus to wisdek. I am in a delema now I don't want my credit wrecked, What do I do?

 

I had simular probems with Wisdek Long story short is the scruded me an d now want to have a collection company charge me $55.00 and wreck my credit. I am at a loss as what to do with this

 

This company has used similar tactics with several customers. the seochat.com website has a huge thread on these guys. We cancelled our service but they kept billing our credit card for seven months. They said our customer service person Chester Troy no longer worked there and thus our account was not cancelled. Of course they refused a refund.

 

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