Beware of Google AdWords Cold Callers: It's Not Google
A Google Groups member reports that he has recently gotten a call from a company called Wisdek that promised to deliver high-quality ads for a fee. He wasn't interested, but they proceed to show him that they could deliver. After asking for a few short keywords and ad copy, he checked Google for the terms a few hours later and was surprised to see that his ad was actually up there on the top of the search results. Is this tactic a scam? By seeing the top rankings, why wouldn't you want to sign up with them?
AdWordsPro informs the member to be skeptical of this tactic. And you shouldn't go with the company simply because they can deliver top rankings immediately. As another member says:
Google will often give a new advertiser a boost while they determine the quality score of the ads. Until the Adwords mechanism for calculating quality score kicks in (after it gets enough information to work) this can happen.
The lesson is that you can never guarantee top placement anywhere. AdWordsPro says:
Here's a rule that you can count on: any person or company that promises you any particular position, whether in the unpaid search results or within AdWords ad, is misleading you.
Forum discussion continues at Google Groups.
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Tamar Weinberg in Google AdWords at January 15, 2008 9:50 AM
Comments (6)

Comments
Had a few of them now.. Simple way to find out is just asking "are you from google"
As we have a a/c manager its is to tell..
Posted by gabs at January 15, 2008 10:15