Does Microsoft Hate Your Blog?

Dec 24, 2007 • 8:59 am | comments (2) by twitter | Filed Under Bing Search
 

Bill Slawski discovered a patent application by Microsoft that seeks to "restrict the results for queries to be from blog pages."

Does that mean that blogging has had its day? Well, if the key word is restrict and Microsoft is seeking relevancy (since when are blog posts irrelevant?), then maybe they can't limit the number of blog posts that hit the results page.

Some people want this to happen. Tim Dineen, for example, has this to say:

Blogs get a disproportionate boost (relative to their actual usefulness) because they tend to be well-optimized and are more likely to gain links than a typical (albeit just as useful) website developed by a small business or unique content provider who has a web design shop build a site for their content.

Then again, bear in mind that not all blogs use Wordpress. They're using Wordpress and the platform because it's already well optimized, so restricting the results will affect those who decided to develop upon that platform.

And finally, perhaps Microsoft should take a clue from Google's success:

Because blogs are so dynamic and oft-updated, they can often be the best source of results for new events.

I'd imagine why most blogs are still #1 for many searches I perform: because they're relevant!

Here's some additional Search Engine Roundtable coverage on the success of blogs (or why Google likes them):

Forum discussion continues at Sphinn

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Comments:

Jeffro2pt0

12/24/2007 06:14 pm

Hmm interesting. And to think, just last week, Google decided they were going to add the blogs category to their universal search listings.

Sajal Kayan

12/25/2007 07:48 am

Googlebot I believe reads the content of the page (difficult) rather that determine what technology it is built on( even i can write a spider to do this. tells me nothing about the page and can easily be tricked.) I dont know anyone who gets more traffic from microsoft compared to google.

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