How Do You Create Profitable Campaigns with High CPCs?

Dec 18, 2007 • 9:26 am | comments (2) by twitter | Filed Under Google AdWords
 

A WebmasterWorld forum member is advertising his $19 product on Google AdWords. When the CPC for his ads was $0.05, he was doing phenomenally well. Now, the CPC has gotten much higher due to competition and the ROI is just not there anymore. How do you resolve this discrepancy and still make your campaigns profitable?

As one person says, you need to really get an idea of how your competition is doing. Competitive research is a must.

One person puts it all out, and this is true for any campaign, really:

You need patience. You need a history. You need to stick with adwords. You need to try different ads and different. landing pages. You need to tweak landing pages. You need to work with 'exact match' You need to get lucky. Geo target, The 'world' is expensive.

You may need to tweak your campaign often to get the desired results, but patience and determination typically pays off.

Forum discussion continues at WebmasterWorld.

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Comments:

Jaan Kanellis

12/18/2007 06:57 pm

Get rid of those under prefomring keywords as well!!

handsome rob

12/18/2007 08:34 pm

I recently had to drive this point home for a client: You can't buy $5 keywords for $0.15 because Google won't sell them to you. If you can't figure out how others are making money paying $5/click, find keywords that cost less.

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