This is the first time in our history of conference coverage where we are going to attempt to provide coverage of two different search marketing conferences that are overlapping on the same week. If you did not know, Search Engine Strategies Chicago is the same week as WebmasterWorld's PubCon. And yes, we will be covering both in great depth - thanks to our wonderful volunteers.
Search Engine Strategies Chicago 2007
Monday, December 3 9:00-10:00AM: Search Around the World - Part One: Asia/Pacific & Australia (Justin) 9:00-10:00AM: Mobile Search Battle Royal (Chris) 10:15-11:15AM: The Human Equation: Giving Back Internet Style (Justin) 10:15-11:15AM: Meet the Web Analytics Players (Marty) 10:15-11:15AM: Redefining the Customer (Chris) 11:30AM-12:30PM: Orion Panel: Search, Privacy and Community in the Digital Age (Chris) 1:30-2:30PM: There's Still Money on the Table! (Chris) 1:30-2:30PM: Igniting Viral Campaigns (Justin) 2:45-3:45PM: Orion Panel: Universal, Blended and Vertical Search (Chris) Tuesday, December 4 9:00-9:45AM:Keynote Presentation: Seth Godin (Chris) 10:15-11:15AM Shopping Search Tactics (Marty) 10:15-11:15AM Usability & SEO: Two Wins For The Price of One (Steve) 10:15-11:15AM: The Transformation of Local in a Search Driven World (Justin) 11:30AM-12:30PM: Landing Page Testing Overview (Steve) 11:30AM-12:30PM: Big Site, Big Search (Justin) 11:30AM-12:30PM: Are Paid Links Evil? (Marty) 2:00-3:00PM: Actionable Social Media (Chris) 2:00-3:00PM Maximum Conversion in Retail: Raising the Bar (Justin) 2:00-3:00PM Sitemaps: Oversold, Misused or On The Money? (Steve) 3:30-4:30PM: How to Build Investment Interest in Your SEO/SEM Company (Steve) 3:30-4:30PM: Online Maps: Plotting the Direction of Local Search (Justin) Wednesday, December 5 9:00-9:45AM: Keynote Presentation: David S. Isenberg "Neutral Net" Topic (Marty) 10:15-11:15AM: Podcast & Audio Search (Chris) 10:15-11:15AM: Managing Automated PPC Bid Management (Marty) 10:15-11:15AM: Case Study: Moving from Paper to Online (Justin) 11:30AM-12:30PM: Your Marketing Program in Context (Justin) 11:30AM-12:30PM: Managing PPC for Multiple Clients (Steve) 2:00-3:00PM: Calling All Clicks: PayPerCall and You (Justin) 2:00-3:00PM: CSS, AJAX, Web 2.0 & Search Engines (Steve) 2:00-3:00PM: Retail Case Studies (Marty) 3:30-4:30PM: Last Minute Holiday Search Tactics (Chris) 3:30-4:30PM: PPC Advertising on Influential Blogs and Social Media (Justin) 3:30-4:30PM: SEM Pricing Models (Steve) Thursday, December 6 9:00-10:00AM: So You Want to Be a Search Marketer? (Marty) 10:15-11:15AM: Landing Page Optimization Clinic (Steve / tentative) 10:15-11:15AM: Search Marketers on Click Fraud (Justin) 11:30AM-12:30PM: Dealing With Difficult Clients (Chris / tentative)
WebmasterWorld PubCon Vegas 2007
Tuesday, December 4 9:00-10:00 AM Keynote by Craig Newmark (Tamar) 10:00-11:30 AM Social Marketing 101 - The Playing Field (Dave) 11:35AM-12:50PM Monetizing Social Media Traffic (Tamar) 11:35AM-12:50PM Optimizing Your Site for Contextual Ads (Dave) 1:30-2:45PM Keyword Research, Selection and Optimization (Tamar) 1:30-2:45PM Link Building Campaigns and Strategies (Dave) 2:45-4:00PM Content Creation - Cranking it Out (Tamar) 2:45-4:00PM Link Baiting - 96 Different Strategies (Dave) 4:00-5:30PM Link Buying (Tamar)
Wednesday, December 5 9:00-10:00AM Keynote by Richard Rosenblatt (Dave) 10:15 AM - 11:30 AM Domain Names and Trademarks - Legal Issues (Dave) 11:35AM-12:50PM Interactive Site Reviews - Focus - Social Media (Tamar is speaking!) 11:35AM-12:50PM Effective Domaining Strategies (Dave) 1:30-2:45PM SEO and Big Search (Tamar) 1:30-2:45PM Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO (Dave)
Thursday, December 6 9:00-10:00AM Keynote with Matt Cutts (Tamar) 10:15-11:30AM Effective Action Based Copywriting (Tamar) 10:15-11:30AM Brand Management (Carolyn) 10:15-11:30AM CSS and HTML Coding Today - (Dave) 11:35AM-12:50PM Search and Blogging Reporters Forum (Tamar) 11:35AM-12:50PM International and European Site Optimization (Dave) 11:35AM-12:50PM Responsible Web Design (Carolyn) 1:30-2:45PM Ecommerce and Shopping Cart Optimization (Carolyn) 2:45-4:00PM Competitive Intelligence (Carolyn) 4:00-5:30PM Tools of the Trade (Tamar) 4:00-5:30PM Organic Keyword Research and Selection (Carolyn)
Again, a big thank you to our volunteers! These schedules may change, but we'll do our best to stick with them.