Be Aggressive With Negative Keywords on Your Paid Search Campaigns

Nov 8, 2007 - 10:28 am 0 by
Filed Under Google Ads

AussieWebmaster is a brilliant marketer and has offered the following golden nuggets of wisdom on Search Engine Watch Forums:

The key to really tight spends and high CTR is aggressive use of negative keywords.

Most people forget to negative out the long tail terms they create to improve the accuracy of their campaigns.

And it really helps, he says. Those long tail terms can get a "fighting chance" if you only add the negative keywords to it and are aggressive in your campaign.

Check your reports. Make sure you're getting the biggest bang for your buck. As adamap says, "When you couple the negative keywords with the long tail keywords you can really get some strong CTR."

Forum discussion continues at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Got ASP 2.0? GoogleBot Can Trip a Bug in the Code