As many webmasters know, link exchange requests are not abnormal. Eric Ward wrote a Search Engine Land post about the many mistakes that people make when asking for a link from an impersonal email to a statement saying "I'm in charge of getting links!"

The discussion moved over to Sphinn where members share their own tips and tricks to avoid making the same mistakes.

• Don't title your email "Link Exchange Request."
• Use proper grammar.
• PageRank isn't as important as these people think. More on that here.
• Don't insult the credibility of the sites that you ask for links from. If you're already pursuing a link, stop asking for a "verification process."
• Do your research and contact the right person.
• Avoid link exchanges.

In other words, don't write link exchange request emails at all. ;) (Or just do it right.)

Forum discussion continues on Sphinn.

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