Last moth, we reported that Yahoo! Search Marketing will be adding new features. Today, one of those features, payment by PayPal, is a reality. This feature was made live last week.
Now advertisers can pay via PayPal and publishers can get paid via PayPal. This all makes complete sense since Yahoo forged its partnership with eBay and Paypal. Expect things to get easier for the millions of users who have PayPal accounts.