Customers Prefer Yahoo Over Google, Says New Survey

Aug 15, 2007 • 9:23 am | comments (4) by twitter | Filed Under Other Google Topics
 

While Yahoo may not own the largest piece of the search market, it's still the preferred brand over Google, according to a recent report.

Data from the University of Michigan American Consumer Satisfaction Index (ACSI) showed Yahoo had seen its customer satisfaction score rise 3.9 percent from a year ago to 79 out of 100 points, while Google's rating fell about 3.7 percent to 78 points.

While Google remains the dominant Web search engine, Yahoo's Internet presence is gaining user approval for its network of Web sites, e-mail, social networks and other features, according to the survey.

University of Michigan's American Consumer Satisfaction Index Survey Results (2007)

I'm a huge fan of Flickr and del.icio.us, so I can see that their social networks play a big role in this approval system.

However, many webmasters on WebmasterWorld believe that the poll doesn't amount to much. They believe that Yahoo's search technology needs improvement. Even so, that doesn't discount the fact that their social sites totally rock.

Another WebmasterWorld thread points out that Yahoo "topped Google as a portal, but not as a search engine." The same is echoed in a DigitalPoint Forums thread. That would explain the doubt in the first WebmasterWorld thread.

Forum discussion continues at WebmasterWorld (1), WebmasterWorld (2), and DigitalPoint Forums.

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Comments:

Michael Martinez

08/15/2007 05:12 pm

The poll is indeed significant because it is yet another indicator in a series of disparate measures of quality and performance that shows Google has developed a problem.

Chuck Paugh

08/16/2007 09:09 pm

Your article was well written and presented the facts of the story as told by ACSI, however I have to ask the question of "Who funded this survey?" I ask this because, quite frankly, I don't know anyone who actually USES Yahoo's search engine. I work in the entertainment industry -- I operate a House music record label -- and no one that I know uses nor trusts Yahoo. I asked a few of my interns who attend Portland State University here in downtown Portland, OR where I am located, and they had the same answer, "No one uses Yahoo." So, who funded this survey, and who actually USES Yahoo? Thanks! Chuck Paugh

No Name

03/11/2008 10:49 am

@Chuck: You might wanna read this again, "While Google remains the dominant Web search engine, Yahoo's Internet presence is gaining user approval for its network of Web sites, e-mail, social networks and other features, according to the survey." The poll is about consumer satisfaction index. Thanks!

john

01/05/2014 05:59 pm

I have used both and ultimately chose YAHOO!. I've always been able to find what I'm looking for quickly on yahoo and I like the layout better with news and icons.Image results are significantly better on yahoo as well. Their email and news content needs improvement.

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