New Accounts are Needed to Target Different Countries with Yahoo Search Marketing

 

A WebmasterWorld thread asks how can one who is based in the UK and has ads currently running in the UK with Yahoo Search Marketing also have ads for the US market?

Yahoo has set up their pay per click management system to require you to set up new accounts in each country region that you want to advertise in.

For example, if you are a USA based advertiser and want to advertise in the UK, you must set up a new account in the UK with the Yahoo division there.

Keep in mind, Yahoo does allow geo-targeting within the country you are in. So US advertisers can target New York users, if they wanted to. How?

To target prospective customers by state, province, or territory:
1. Click the Specific Regions button. The Target By dropdown list is displayed.
2. Select State/Province/Territory. The states, provinces, and territories within your market are listed below.
3. Select the regions to target.
- To target specific states, provinces or territories, click the checkboxes next to the regions.
- To target all states, provinces or territories, click the checkbox next to States/Provinces/Territories above the list.

To target prospective customers by city and surrounding area:
1. Click the Specific Regions button. The Target By dropdown list is displayed.
2. Select City and Surrounding Area. The search panel appears below.
3. Search for the cities and surrounding areas to target.
- To search for cities and surrounding areas within a state, province, or territory, click the State/Province/Territory button and select an area from the dropdown list.
- To search for cities and surrounding areas near a specific ZIP/Postal code, click the ZIP/Postal Code button, and then enter the ZIP/Postal code and the radius (in miles) around that ZIP/Postal code that you want to search.
4. Click the Search button. A list of cities and surrounding areas appears below.
5. Click the checkboxes that correspond to the cities and surrounding areas to target. The Map View tab displays the selected cities and surrounding areas. The Targeted Regions tab lists your selections.
6. To target additional cities and surrounding areas in another state or near a different ZIP/Postal code, run the search again.

More on geotargeting at Yahoo over here.

Forum discussion at WebmasterWorld.

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Comments:

John

07/06/2007 06:30 pm

Keep in mind too that these other accounts can typically be added to your "master account" as long as billing is the same. Except India... they're separate for some reason. : )

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