The other week we reported that Google said about A Quarter of Google Searches Are Never Seen Before. Since then, Google clarified that the 25% figure was just a ballpark figure.
JohnMu (aka SoftPlus) has started a thread at Cre8asite Forums discussing how he took the available AOL search data, to compare how many search queries are unique. Of course, we know those that search AOL are not the same as those who search using Google. In addition, this is a limited data set, but the data is nevertheless fun to look at.
JohnMu summarized that for the three-month period that AOL data covered, 59% of all queries are unique. He added, "17% of all queries were made only twice (which might include those made by one user who just clicked to the next page in the search results)" and "8% were made three times."
Now that JohnMu opened the box, he is being drilled to garner more information for the data. But these numbers are fairly interesting.
Forum discussion at Cre8asite Forums.