On Search Engine Land, Barry wrote about a Read/Write Web blog post that highlights a recent presentation by Google's VP of Engineering, Udi Manber. In the presentation, Manber says that of the 20-25% queries that Google sees today, we have never seen before.

What explains the "astonishingly high percentage" of new queries, as one member puts it?

Some speculate that it's a long tail search:

A high percentage of these new queries are probably the obscure terms or the long tails created by various keyword combinations, new domains and names, etc.

Agreed:

On the other hand, when I just do a simple web search, I often get results so bad that I need to make it so obscure, so long, so detailed that it don't direct me to the first spammy forum. I mostly make technical related searches...

So yes, I can imagine that at LEAST 20-25% of every search is brand new.

Others are simply shocked at that high percentage.

I'm trying to wrap my head around what a number like that means when it comes to writing content.

Forum discussion continues at WebmasterWorld.

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