78% of Diggers Thought Ask.com's Campaign was Google's Campaign

Jun 14, 2007 • 9:48 am | comments (1) by twitter Google+ | Filed Under Ask.com - Ask Jeeves
 

Yesterday, I wrote how Is Ask.com's "The Algorithm" Campaign Really Working? I then submitting it to Digg, and it later became "popular". My goal was to see if Digg users were also confused by the campaign, as confused as my brother-in-law and as confused as some of the search marketers at Cre8asite Forums.

The discussion echoed the findings in the Cre8asite Forums. Many, unfortunately, are confused about how this marketing campaign promotes the awareness of their brand.

- 27 Digg Respondents (who actually associated the "algorithm" campaign with a brand) - 20 associated "the algorithm" campaign with Google - 6 associated it with Ask.com - 1 associated it with eBay

Percentage of Digg Users Thought "The Algorithm" campaign was from:

ask-algorithm-confusion-goo.gif

It is important to note that campaigns like this need time to seed. It is probably Ask.com's goal to keep these campaigns going so that in the future, the seeds will sprout and The Algorithm will be considered Ask.com's. That seems to be the plan, but only time will tell. This also only reflects the Digg market and does not reflect normal people who work in schools, in doctor offices, legal offices and so on.

You can see additional comments at Digg and Cre8asite Forums.

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Comments:

Gamermk

06/14/2007 08:34 pm

Ask.com once again shows that it can make great products and then market them horribly.

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