Google AdSense Team Addresses Ad Placement

May 4, 2007 - 9:20 am 1 by
Filed Under Google AdSense

A DigitalPoint Forums thread discusses a blog post by the Google AdSense team about how to avoid accidental clicks on campaigns. Ads placed in the following areas are more susceptible to be clicked, according to the Google AdSense team, and this is discouraged if the users do not have interest in the product being advertised:

- In close proximity to Macromedia Flash games
- Under pop-ups or download prompts
- Near site navigation controls on your pages, such as drop-downs or menu links

The announcement adds that "if we detect enough of these clicks and determine that the risk to our advertisers is too great, we may disable the account."

This discussion continues in a Google Groups thread which was started by Google representative AdSensePro.

Some excellent follow-up questions are being asked, especially this one, which has not yet been answered:

The blog entry says: "Some implementations that could lead to accidental clicks include placing your ads ... (n)ear site navigation controls on your pages, such as drop-downs or menu links"

It seems to go against the advice on your own optimization page (https://www.google.com/adsense/support/bin/answer.py?answer=17954&topic=8437) , which says:

"Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page."

So which is it? Do we place ads near navigation or not?

The confusion is echoed on DigitalPoint:

I hope they provide some examples of what's okay and what's not, because there could be some considerable gray area with this.

There is no official follow-up on clarification of these gray areas, so if you have any questions about the placement of your ads, you can still join the discussion monitored by Google in Google Groups or at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: When is the Optimal Time to Implement a 301 Redirect?