Now, shops in the UK can offer Google Checkout to their customers and benefit from increased sales, higher conversion rates, and lower transaction processing costs. From now until 2008, merchants that offer Checkout in the UK will receive free transaction processing for all of their Checkout sales. And just so buyers don't feel left out, we're giving them £10 off all orders over £30.
Google Checkout launched in the US back in June of last year, after much speculation.
Google Checkout is running a similar promotion encouraging the UK base to use Google Checkout by giving off £10, which is a lot more than $10 US dollars.
A DigitalPoint Forums thread first spotted this, even before they made it to the respective Google Blogs.