February 1, 2007
AdSense Publishers Receive $916 Million From Google in 2006
Like I said this morning, Google announced 2006 earnings and with that, we learn a bit on how much Google paid out their AdSense publishers.
The Q4 release says:
The majority of TAC expense is related to amounts ultimately paid to our AdSense partners, which totaled $916 million in the fourth quarter of 2006. TAC is also related to amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $60 million in the fourth quarter of 2006.
So in short: The Distribution partners got $60 million, and AdSense partners got $916 million.
We do not know however the difference between premium publishers and normal individual publishers.
Forum discussion at WebmasterWorld.
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rustybrick in Google AdSense at February 1, 2007 8:00 AM
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Comments
"$916 million in the fourth quarter of 2006"
That was only 1 quarter. Google probably paid 3 billion+ the entire year to publishers.
Posted by Nick at February 1, 2007 11:35