AdSense Publishers Receive $916 Million From Google in 2006

Feb 1, 2007 • 8:00 am | comments (1) by twitter Google+ | Filed Under Google AdSense
 

Like I said this morning, Google announced 2006 earnings and with that, we learn a bit on how much Google paid out their AdSense publishers.

The Q4 release says:

The majority of TAC expense is related to amounts ultimately paid to our AdSense partners, which totaled $916 million in the fourth quarter of 2006. TAC is also related to amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $60 million in the fourth quarter of 2006.

So in short: The Distribution partners got $60 million, and AdSense partners got $916 million.

We do not know however the difference between premium publishers and normal individual publishers.

Forum discussion at WebmasterWorld.

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Comments:

Nick

02/01/2007 04:35 pm

"$916 million in the fourth quarter of 2006" That was only 1 quarter. Google probably paid 3 billion+ the entire year to publishers.

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