Yesterday we reported that Yahoo! Publisher Network Seems To Be Showing Completely Unique Ads. then, Yahoo! posted at the YPN blog Dupe-less-ity explaining that "you and your users should see fewer duplicate ads starting today." So they confirmed it officially.

But since then, publishers have been reporting more and more irrelevant, uncontextually targeted, Yahoo! ads being displayed on their site. Is it an inventory thing? I am not sure.

Here are some of the reports:

but now I'm getting horrible, totally unrelated ads. Not happy, at the moment.

Ditto. No more duplicates, but also no relevancy.

Forum discussion at DigitalPoint Forums.

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