How do we know that tax season is just around the corner? Not because it is a month after the new year, but because we are seeing tons of H&R Block ads promoting their TaxCut program. I noticed it on my blog as Flash ads, and I described how to close out AdSense flash ads, a technique that felt very empowering, but yet only lasted a short while.

A DigitalPoint Forums thread is trying to figure out a few things.

(1) How to block them
(2) Are they paying well
(3) Why they are coming up if they are not relevant to a specific page of content

Right now, no one has posted a secure way to block them with the exclusion tool. TaxCut.com did not work, I wondered if they tried hrblock.com. I suspect the ads pay pretty well, since they are overpowering all the other ads out there. Finally, I do not know why Google dropped the contextual relevancy aspect, and are showing these ads, even without them matching the contextual relevancy of the content of the page.

Forum discussion at DigitalPoint Forums.

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