Screen Shot Of Quality Score Metric in AdWords Console

Dec 25, 2006 • 8:38 am | comments (3) by twitter Google+ | Filed Under Google AdWords
 

Early this month we reported that Google Testing Showing AdWords Quality Score Data to Advertisers, well, I finally found a screen shot. A DigitalPoint Forums thread has a member posting a screen shot of the quality score being shown to him in the AdWords reports. It looks like this.

quality-score-googles.png
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The question mark leads to the Google AdWords help page;

Quality Score Column

The Quality Score column displays your keyword's Quality Score to help you monitor your keyword relevance. This is a customizable column that is disabled by default for new accounts. It can be enabled at any time.

Each keyword will be labelled with one of three possible Quality Score states: Great, OK, or Poor. Your ads may be performing effectively and with lower costs if your keywords have Great or OK Quality Scores. However, keywords with a Poor Quality Score may need to be replaced with more specific keyword choices. If you don't want to replace poor quality keywords, you can try optimizing their associated ad text and landing pages.

To learn more about optimizing your ads, keywords, and landing pages, visit our Tips for Success page.

So you have three statuses, Great, OK and Poor. I guess that shows you something to work on, better than nothing.

This is still a limited user test, so all of us do not have this data.

Forum discussion at DigitalPoint Forums.

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Comments:

seo

01/09/2007 12:58 pm

While the metric itself may be a bit crude, when the actual AdWords price is also taken into account advertisers can at least get some clue about what's causing the inflated AdWords price. We recommend that you check if the Quality Score metric appears on your reports. If it's missing, you should contact AdWords support and request it for your account.

Igal

12/28/2009 06:18 am

For some reason the keyword performance is not clear in Adwords system. I think Google has to i improve this.

Igal

12/28/2009 06:22 am

For some reason the keyword performance is not clear in Adwords system. I think Google has to i improve this.

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