Shari Thurow from Grantanstic Design
CSS is an html addition allowing webmasters to control design, placement of elements, etc. You can use it to change the look of a site very quickly and easily. It also decreases the download time of the page. It is also easier to control the exact positioning of elements on a page. CSS formatted text links easily communicate visited/unvisited links.
CSS Disadvantages: - End users must have font installed on their computers or the page will not display as designers intended - Usability testing and focus groups might show that users prefer a font that is not commonly installed on all computers - CSS formatted hyperlinks can dominate the content of a web page, making the content appear unfocused.
Issues with CSS: - Text formatting -- Text wrapping -- White on White is dangerous -- Don't make all your content H1 tags with CSS -- Alt text in an h1 wont work - CSS Layers -- X, Y, and Z coordinates -- Ways of hiding text and links inside of CSS invisible layers -- She said the search engines know the position of all your text on your page, so don't try to trick them -- Stacking content on top of content, typically with a flash box on top of a text box
She then shows examples. She then says do not exclude the CSS style directory in your robots.txt file because it may raise a red flag and search engine reps want to be able to get to that content...
AJAX is nor supported by search engines.
Ensure baseline application is built first and then you can take AJAX to take the user experience one step forward.
AJAX breaks the normal browser refresh - This means content not necessarily corresponding to URL - No addition to the browser history - No history, no back button
Scott Orth from Selytics to talk about Web 2.0 He explains web 2.0 is hard to define, he gives his conceptual explanation of it... How you interact with customers...
Case Study on Carrier North America Home Comfort: - Problem was the site was very static, not much in terms of being interactive, slow, conversions bad - They did the paper prototyping and focus groups to plan the new navigation - Interactive tools to enhance the user experience (polls, sliders, cost savers, forms, etc.) - New site was mainly built in CSS -- Makes it easier to update -- Loads faster -- Reduces Code size -- Allows you to do a lot more with the site -- Tables caused errors, they got rid of it -- They used H1s and H2s and standard content
2005 vs. 2006 Size 260KB 204KB HTML 760 250 Line 1 484 91
Results: - 97% increase in top ten organic rankings - Traffic jumped from search 53% - Organic performance accounted for 73% of all search referrals - Targeted conversions increased by 59%
Yahoo added again, again. simple user...Build it for the simple user and not the search engine.
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