Barry
Schwartz
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Chris
Boggs
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Kim
Krause
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Robert
Kerry |
Compare & Contrast: Ad Program Strategies
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Video Search Optimization
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Business Issues for the Small SEM Shop |
n/a |
Drive traffic to your site with Google
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Ads in a Quality Score Network |
Business IssuesFor The Big SEM Shop
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n/a |
| Putting Search Into The Marketing Mix |
Working with Ad Agencies
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Podcast and Audio Optimization
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n/a |
| Working With Clients |
Ad Testing: Research & Findings |
n/a |
ClickZ Forum: Advertising In Social Media
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Comments:
Tim
11/27/2006 08:04 pm
Thanks so much for doing this. As someone who can't attend, this time, it helps to know that we'll be able to hear an overview of what I missed. It's a great service you provide. (I'm hopeful that someday conferences like these will be video'd, the videos being make available for purchase, for those people who can't spend a week away from home/office. I'm not sure why something like that hasn't caught on yet.)
evilgreenmonkey
11/27/2006 08:52 pm
I did actually ask several people (at SEW and Incisive) about bringing in a camcorder. There was no conclusive answer, so I didn't risk it at San Jose. I'll look into this again for you.
Stacy Williams
11/28/2006 12:28 am
Barry, I'd like to request that you have someone cover the "Search Ad Buyers Forum" on Tuesday. I know sometimes these all-panel forums can be snoozers, but this time, the panelists are all giving brief PPT presentations. Selfishly, I'd like to get some coverage of what I'm going to talk about, which is how the PPC engines seem to be taking more and more liberties with our campaigns. Examples: (a) putting keywords into editorial hold indefinitely without telling you or indicating in any way that they've done so, (b) changing your match type for you (Google won't tell you, Yahoo will), (c) changing your creative without telling you. I've got screen shots showing actual cases of all this. No other medium would meddle with an advertiser's campaign like this. I think it's a travesty that must be stopped. So if you wouldn't mind having one of your bloggers help shed some light on this issue -- that I'm sure many PPC users are unaware of -- I'd appreciate it. Thanks! Stacy Williams Prominent Placement
Barry Schwartz
11/28/2006 12:32 am
We will do our best, but it is probably unlikely, if it is not on the schedule. I am sorry.
evilgreenmonkey
11/28/2006 09:42 pm
I've just been informed that camcorders are not currently allowed in sessions. I can imagine Incisive will start filming the sessions soon though.