SES Chicago 2006 Quad Coverage Schedule

Nov 27, 2006 • 1:55 pm | comments (5) by twitter Google+ | Filed Under Search Engine Strategies 2006 Chicago
 

Search Engine Roundtable SES Chicago 2006 Quadruple Coverage


Monday - December 4th, 2006


Times
9:00am - 10:30am
11:00am - 12:30pm
2:00pm - 3:30pm
4:00pm - 5:30pm
Barry Schwartz
Chris Boggs
Kim Krause
Robert Kerry
Compare & Contrast: Ad Program Strategies
Video Search Optimization
Business Issues for the Small SEM Shop n/a
Drive traffic to your site with Google
Ads in a Quality Score Network Business IssuesFor The Big SEM Shop
n/a
Putting Search Into The Marketing Mix Working with Ad Agencies
Podcast and Audio Optimization
n/a
Working With Clients Ad Testing: Research & Findings n/a ClickZ Forum: Advertising In Social Media
 

Tuesday - December 5th, 2006

Times
9:00 - 9:45am
10:15am - 11:45pm
1:15pm - 2:30pm
3:00pm - 4:15pm
4:30pm - 5:45pm
Barry Schwartz
Chris Boggs
Kim Krause
Robert Kerry
Keynote: Calacanis
Not Applicable
Bulk Submit 2.0
n/a n/a Domaining & Address Bar-Driven Traffic
Duplicate Content & Multiple Site Issues Getting Traffic From Contextual Ads Local Search Marketing Tactics
n/a
Earning Money From Contextual Ads
Mobile Search Optimization
n/a Bot Obedience Course
Beyond The Single Site Mentality Meet The Mobile Search Engines Successful Site Architecture n/a

Wednesday - December 6th, 2006

Times
9:00 - 10:15am
11:00am - 12:15pm
2:00pm - 3:15pm
3:45pm - 5:00pm
5:15pm - 5:45pm
5:45pm - 6:30pm
Barry Schwartz
Chris Boggs
Kim Krause
Robert Kerry
Social Search Overview
n/a Images and Search Engines
Search Arbitrage Issues
Dealing With Affiliates
Flash and Search Engines
n/a Buying & Selling Links
CSS, AJAX, Web 2.0 & Search Engines
speaking Converting Visitors into Buyers
Link Baiting and Viral Search Success
Search & Regulated Industries
Search & Regulated Industries
Usability & SEO: Two Wins For The Price Of One
n/a
Keynote: Danny Sullivan
Not Applicable
Not Applicable
Evening Forum with Danny Sullivan
Not Applicable

Thursday - December 7th, 2006

Times
9:00 - 10:15am
10:45am - 12:00pm
12:30pm - 1:45pm
Barry Schwartz
Chris Boggs
Kim Krause
Robert Kerry
Meet the Crawlers
In House: Big SEO
n/a n/a
Search Engine Q&A On Links
In House: Big PPC n/a n/a
75 Minute Search Abs
In House: Building the Team
n/a Organic Listings Forum

Previous story: Contest Winner TBA on Search Pulse #10 on 11/28
 

Comments:

Tim

11/27/2006 08:04 pm

Thanks so much for doing this. As someone who can't attend, this time, it helps to know that we'll be able to hear an overview of what I missed. It's a great service you provide. (I'm hopeful that someday conferences like these will be video'd, the videos being make available for purchase, for those people who can't spend a week away from home/office. I'm not sure why something like that hasn't caught on yet.)

evilgreenmonkey

11/27/2006 08:52 pm

I did actually ask several people (at SEW and Incisive) about bringing in a camcorder. There was no conclusive answer, so I didn't risk it at San Jose. I'll look into this again for you.

Stacy Williams

11/28/2006 12:28 am

Barry, I'd like to request that you have someone cover the "Search Ad Buyers Forum" on Tuesday. I know sometimes these all-panel forums can be snoozers, but this time, the panelists are all giving brief PPT presentations. Selfishly, I'd like to get some coverage of what I'm going to talk about, which is how the PPC engines seem to be taking more and more liberties with our campaigns. Examples: (a) putting keywords into editorial hold indefinitely without telling you or indicating in any way that they've done so, (b) changing your match type for you (Google won't tell you, Yahoo will), (c) changing your creative without telling you. I've got screen shots showing actual cases of all this. No other medium would meddle with an advertiser's campaign like this. I think it's a travesty that must be stopped. So if you wouldn't mind having one of your bloggers help shed some light on this issue -- that I'm sure many PPC users are unaware of -- I'd appreciate it. Thanks! Stacy Williams Prominent Placement

Barry Schwartz

11/28/2006 12:32 am

We will do our best, but it is probably unlikely, if it is not on the schedule. I am sorry.

evilgreenmonkey

11/28/2006 09:42 pm

I've just been informed that camcorders are not currently allowed in sessions. I can imagine Incisive will start filming the sessions soon though.

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