Yahoo! Deals With Newspapers

Nov 22, 2006 • 8:11 am | comments (1) by twitter Google+ | Filed Under Yahoo News
 

Monday, I reported at the Search Engine Watch Blog that Yahoo Strikes Deal With 176 Newspapers, a great deal for Yahoo! to promote the HotJob service and obviously for branding purposes.

The New York Times reports that Yahoo has struck a deal with 176 newspapers, consisting of a 7 newspaper chains to "share content, advertising and technology." The first part of the deal will promote Yahoo's HotJobs site, where newspapers will post the local jobs to HotJobs and use HotJobs's technology on their local newspaper site for classifieds listings. Then Yahoo wants to make these newspapers content more accessible within Yahoo's search index, local news and other search services.

This topic is currently being discussed at WebmasterWorld where members find this deal to be a good one for Yahoo!. Robert Charlton believes this deal is a "major development for Yahoo Local."

Forum discussion at WebmasterWorld.

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Comments:

Dave White

11/22/2006 02:05 pm

Yahoo is making some smart moves. I guess it has a fear that Google will be ahead of it some day, so it is trying all possibilities to be ahead of Google in terms of market share.

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