Google More Than Doubles Profit

Jul 21, 2006 • 7:51 am | comments (1) by twitter Google+ | Filed Under Google News & Finances
 

Google did well last quarter, more than doubling their profit. I blogged about it last night at SEW Blog. I wonder what will happen next quarter, with all the AdWords advertisers being so upset with the new quality score and their CPC.

Google reported revenues of $2.46 billion for the quarter ended June 30, 2006, an increase of 77% compared to the second quarter of 2005 and an increase of 9% compared to the first quarter of 2006. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the second quarter of 2006, TAC totaled $785 million, or 32% of advertising revenues.

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Comments:

Annamae

07/21/2006 03:08 pm

I wonder how high the percentage of that profit is based on click fraud.

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