Google More Than Doubles Profit
Google did well last quarter, more than doubling their profit. I blogged about it last night at SEW Blog. I wonder what will happen next quarter, with all the AdWords advertisers being so upset with the new quality score and their CPC.
Google reported revenues of $2.46 billion for the quarter ended June 30, 2006, an increase of 77% compared to the second quarter of 2005 and an increase of 9% compared to the first quarter of 2006. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the second quarter of 2006, TAC totaled $785 million, or 32% of advertising revenues.
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rustybrick in Google News & Press at July 21, 2006 7:51 AM
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Comments
I wonder how high the percentage of that profit is based on click fraud.
Posted by Annamae at July 21, 2006 11:08