It has been years since we talked about Google tailoring the search results based on your location. It is well known, that if you conduct a search in London, you may get different results for the same search conducted in New York. But according to some reports at Search Engine Watch Forums the level of tailored results based on geo-location has increased significantly.
Typically, Google will show sites that they believe are more relevant for that location. What makes a site more relevant in a specific location? The TLD, the server location, the language used on the site, the company address listed on the site and other characteristics that may suggest a geo specific attribute.
Past coverage of these topics include:
- Country Specific Filters & Weights - May 20, 2004
- Ranking Well Outside US Centric Google Results - June 7, 2004
Forum discussion at Search Engine Watch Forums.