Microsoft adCenter Lab with Cool Tools
eWhisper reports at WebmasterWorld on adCenter Labs. Microsoft has a suite of tools available for us that include;
+ Search Funnel: Analyze and visualize user search sequence in the form of funnels.
+ Search Volume Seasonality Forecast: Forecast seasonality patterns of search queries.
+ Content Categorization Engine
+ Keyword Categorization Engine
+ Demographics Prediction: Predict a user's demographic information such as age and gender based on online behavior (query searched or Web page viewed).
+ Local Ads: Detect a customer's location by their IP address, and list relevant local ads based on this location.
Pretty neat tools for SEMs to play with.
Forum discussion at WebmasterWorld.
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rustybrick in MSN / Microsoft adCenter at June 5, 2006 9:27 AM
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