Microsoft adCenter Lab with Cool Tools

Jun 5, 2006 • 9:27 am | comments (0) by twitter Google+ | Filed Under Microsoft Bing Ads (formerly adCenter)
 

eWhisper reports at WebmasterWorld on adCenter Labs. Microsoft has a suite of tools available for us that include;

+ Search Funnel: Analyze and visualize user search sequence in the form of funnels. + Search Volume Seasonality Forecast: Forecast seasonality patterns of search queries. + Content Categorization Engine + Keyword Categorization Engine + Demographics Prediction: Predict a user's demographic information such as age and gender based on online behavior (query searched or Web page viewed). + Local Ads: Detect a customer's location by their IP address, and list relevant local ads based on this location.

Pretty neat tools for SEMs to play with.

Forum discussion at WebmasterWorld.

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