Google On Cloaking & IP Delivery

Apr 21, 2006 • 2:06 pm | comments (1) by twitter Google+ | Filed Under Search Engine Cloaking / IP Delivery
 

Matt Cutts and Google have always had a strong stance of any form of cloaking, for as long as I have been covering the search industry. While I was away, Matt Cutts posted a comment at his blog where he provided the "short answer from Google’s perspective."

IP delivery: delivering results to users based on IP address. Cloaking: showing different pages to users than to search engines.

IP delivery includes things like "users from Britain get sent to the co.uk, users from France get sent to the .fr". This is fine-even Google does this.

It's when you do something *special* or out-of-the-ordinary for Googlebot that you start to get in trouble, because that's cloaking. In the example above, cloaking would be "if a user is from Googlelandia, they get sent to our Google-only optimized text pages."

So IP delivery is fine, but don't do anything special for Googlebot. Just treat it like a typical user visiting the site.

It all comes down to intent, as Cre8asite Forum Site Admin says in the forum thread named Final word on cloaking?

Previous story: The Essential Google Primer Lifeline
 

Comments:

SEARCH ENGINES WEB

04/21/2006 09:21 pm

These attempts by Google to BAN certain SEO tactics will just force Webmasters to find loopholes It may get to the point where SEOs may created and promote TWO different Websites, one for Google and One for less restrictive Search Engines. It has gotten the point where some are creating a VISUAL site for the public and another OPTIMIZED for Search Engines

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