Google continues to test new interfaces at google.com. The new test is expandable results, that have arrows on the left, when clicked, open up the result to provide more data. I actually reported this a week or so ago at the SEW blog under the title Google Expand & Collapse Results With Embedded Images, Content & Search Site? Now the story is getting a lot more buzz within the search community. Here is what it looks like, presented by YellowPipe.com and Michael Nguyen.

You can see larger images at YellowPipe.com.

Forum discussion at DigitalPoint Forums, where the members discuss this new UI. One comment that I would like to pull out of the thread is; "I think it means more traffic for google, less traffic for us, hence more rev for google and less rev for us."

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