Google Adopting "Kinder - Gentler" China Strategy

Apr 14, 2006 • 12:54 pm | comments (0) by twitter | Filed Under Google News & Finances
 

Google recently had a bit of a public relations problem due to their decision to censor content in their Chinese version, discussed here. On Wednesday, Google CEO Eric Schmidt followed up on that topic, continuing in defense of the decision, and also announced a new name for Google China.

A Webmasterworld Forums member started a thread yesterday about the announcement, and a subsequent poster linked to a SiliconValley.com (San Jose Mercury News) article describing the announcement, which included:

Schmidt was speaking at a ceremony to announce Google's Chinese-language brand name -- ``Gu Ge,'' or ``Valley Song,'' which the company says draws on Chinese rural traditions to describe a fruitful and rewarding experience.

I now have a happy feeling and know that Google is back to its "Do No Evil" philosophy. Funny thing is, many people still aren't buying this, if you read the thread at WMW, which has veered slightly off topic and turned into a slight pro/anti-Google discussion. Add your thoughts/experiences at Webmasterworld Forums.

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