Google Offers New "Starter" Version of AdWords

Mar 17, 2006 • 8:53 am | comments (1) by twitter | Filed Under Google AdWords
 

Google AdWords is the advertising portal that has revolutionized the search industry, allowing marketers to place search phrase-relevant links to their websites in search results and on other websites. Although it wasn't the first such-system, Google's current value is mostly due to this seemingly simple product. However, for those that have dabbled in it, they know that there are many complexities to the interface that are often not even used. I posted at Search Engine Watch Forums about setting up an account at AdWords the other day and being given a new option: "Starter" or "Advanced." I chose advanced, but was curious about the new starter system. Well Moderator eWhisper at WebMasterWorld Forums posted later that night with a nice summary of the Starter version setup process. His comments began with

It took me under 1 minute to create an account.
Of course, he is an expert, but this could probably still be accomplished in the matter of minutes for someone newer to the setup process.

Jenstar posted a reply at SEW indicating that the choice was not available to her in Canada. It will be interesting to see if this is a regional test to gauge interest, and if Google plans to promote this somehow, in order to get more advertisers to give the flagship product a shot.

Google's current introduction.

Discussions at Search Engine Watch Forums and WebMasterWorld Forums.

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Comments:

Shimon Sandler

03/17/2006 03:56 pm

Another great innovation from Google. If they shorten the conversion process, then the ad revenue streams in faster. Especially for newbies. Reminds me of a lesson I heard from a baby photographer once. He said they went door to door in the poor areas. That's where they had the most success. Seems like Google is targeting the newbies in a similar fashion. Newbies are not necessarily poor...but gullible because of lack of experience.

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