Continuing catching up here on some good threads from the Highrankings Forum, a recent post by Risa asks “what columns are in other people's keyword analysis spreadsheets?”

This thread has the potential to be of great value to those trying to learn what really is important when researching keyword phrases. Risa very clearly states one of the many “gut feeling” decisions that must be made when researching the popularity of keywords and deciding which to go with.

I was excited to see that a keyword phrase I looked up had 42,470 searches in Keyword Discovery and the allintitle search had 99 results. In another search, KD showed that the phrase had 19,200 searches and allintitle had 0 results (could that be?

The thread moves forward with some discussion about allintitle vs. intitle, and a nice clarification about the relative value of the intitle command from Dan. I personally have started to use more and more competitive analysis when identifying keywords, but would probably err towards caution and include the example above with so many reported searches and zero allintitles.

See the thread at High Rankings Forum.

Dan’s original keyword research thread mentioned by Risa is here.

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