There is a thread at WebmasterWorld where AdWords advertisers are discussing the impact, if any, the Olympics is having on their ads and site performance. One member reports "10% less traffic" whereas an other agrees;

Traffic and clicks were down about 10% however the EPC and eCPM remained good therefore Saturday ended up a good day.

For some reason, most of the responses indicate a lower amount of traffic, but higher performance on the site (such as conversions and pageviews).

Forum discussion at WebmasterWorld.

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