Optimizing Pages for Words with Punctuation

Feb 9, 2006 • 9:30 am | comments (1) by twitter Google+ | Filed Under SEO Copywriting
 

A High Rankings thread named How Do Search Engines Treat Punctuation? discusses a common problem people have when trying to optimize for keyword phrases that are searched on 50% of the time with a punctuation and 50% of the time without it.

In the example in the thread, we have these two keyword phrase combinations.

(1) St. John's (2) St Johns

You can see how the results differ. Normally punctuation is treated as a space by a search engine. So how do you optimize for both phrases on one page? Most people do not want to use the phrase improperly, because it looks like you don't know how to spell. But one thing you can do it get links to your page with both types of phrases. This way the people linking to you look bad, and you don't.

Forum discussion at High Rankings Forums

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Comments:

Search Engines Web

02/09/2006 11:02 pm

This topic and variations was also brought up 3 years ago on the same forum - but besides punctuation, there are also different formats eg. Web site or Website that are equally popular - Once Search Engines technology Evolve to Concept Searching, these problems will be alleviated http://www.highrankings.com/forum/index.php?showtopic=290

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