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This is not new, but many of the folks out there are unaware of it. A search syntax at Google works as follows;
Search on ~*marketing will bold some the preceding words to marketing.
Search on ~*marketing*~ will bold some of the words in front of and behind the term marketing.
How is/was this useful? Well it was used often during the Latent Semantic Analysis (LSA) theory craze. :)
Forum discussion at Search Engine Watch Forums.
Comments:
David
01/08/2008 06:11 pm
Just wanted to point to another pretty sophisticated use of Google syntax: https://answers.google.com/answers/threadview?id=565252 Tricky Google Search Syntax Needed Should be of interest to folks here. David