Yahoo! Sponsored Listings to Get a Face Lift

Dec 16, 2005 - 8:09 am 0 by

An email went out last night to all Yahoo! Search Marketing (Overture) customers notifying them of new changes to come to YSM in 2006. YahooSarah at Search Engine Watch created a thread named New Look Coming For Yahoo Sponsored Search Listings where she informs the rest of us about these changes.

How this change impacts your listings:

• Yahoo! will display shorter descriptions for Sponsored Search listings • You don’t have to make any changes to your listings; they’ll be automatically shortened for you when displayed on Yahoo! • If you’d like to optimize your listings for Yahoo!, begin your description with one short sentence that includes your keyword and focuses on your most important information in the first 70 characters • Over time, we will fine tune the exact character count that we believe works best for advertisers and search users • Most of our partners, including MSN, CNN, ESPN and Infospace, will still display longer descriptions for your Sponsored Search listings, though the exact length may vary from partner to partner

We believe that this change will improve the search experience for its users. As usual, if you have any comments feel free to post here, we welcome your feedback or send me a private note.

These changes will take place on January 18, 2006, so be prepared and optimize your new ad titles.

Forum discussion at Search Engine Watch Forums and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Yahoo! Publisher Network to Give Holiday Gifts