Like we did at SES San Jose 05, here at the Search Engine Roundtable, we will providing triple coverage of the Search Engine Strategies Conference in Chicago next week. Ben, Chris and I will be doing most of the coverage. Below is our tentative and not guaranteed schedule of coverage. Here is the key for who will be covering what; Chris Boggs (CB), Ben Pfeiffer (BP), and Barry Schwartz (BS).

Monday, December 5, 2005 - Day 1:
~ 9:00am - 10:30am
Video Search (CB)
Introduction to Search Engine Marketing (BS)
Searcher Behavior Research Update (BP)
~ 11:00am - 12:30pm
Podcast Search (CB)
Reputation Monitoring & Management (BS)
Earning From Search & Contextual Ads (BP)
~ 1:45pm - 3:15pm
Global Search Landscape (CB)
Targeting Search Ads By Demographics & Behavior (BS)
BP is a wild card for this session. :)
~ 3:45pm - 5:15pm
Search Advertising 101 (CB)
Book Search (BS)
Ads Beyond Search (BP)

Tuesday, December 6, 2005 - Day 2:
~ 9:00am - 9:30am
Keynote: The Search Marketing Community (BS)
~ 10:15am - 11:30am
Creating Compelling Ads (CB)
News Search SEO (BS)
Business to Business Tactics (BP)
~ 1:00pm - 2:15pm
CB Break
SEM Via Communities, Wikis & Tagging (BS)
Meet the News Search Engines (BP)
~ 2:45pm - 4:00pm
Link Building Basics: Speaker (CB)
BS Wildcard
RSS, Blogs, Search Marketing (BP)
~ 4:30pm - 6:00pm
Successful Site Architecture (CB)
Google Print & The Copyright Debate (BS)
BP Wildcard

Wednesday, December 7, 2005 - Day 3:
~ 9:00am - 10:30am
Linking Strategies: Q&A Speaker (CB)
BS Wildcard
Working With Clients (BP)
~ 11:00am - 12:30pm
CB Break
SEM Campaign & Project Management (BS)
Working As A Team (BP)
~ 2:00pm - 3:30pm
Retailer Forum (CB)
Search Engine Q&A On Links (BS)
Developing Your SEM Niche (BP)
~ 4:00pm - 5:15pm
Converting Visitors Into Buyers (CB)
Future Of SEM (BS)
BP Wildcard
~ 5:30pm - 6:30pm
Evening Forum With Danny Sullivan (CB)

Thursday, December 8, 2005 - Day 4:
~ 9:00am - 10:15am
Break (CB)
Local Search Tactics (BS)
Wildcard (BP)
~ 10:45am - 12:00pm
Search Head or Tail (CB)
Wildcard (BS)
Measuring Success Through Phone Calls (BP)
~ 12:30pm - 1:45pm
Measuring Success Case Studies & Tactics (CB)
SEO Overkill (BS)

Chris posted a thread at Search Engine Watch forums named SES Chicago 2005: "Triple Play Blog Coverage" where you can post comments and questions in a forum setting.

Thanks.

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