Triple Play SES Chicago 2005 Coverage

Nov 28, 2005 • 9:01 am | comments (1) by twitter Google+ | Filed Under Search Engine Strategies 2005 Chicago
 

Like we did at SES San Jose 05, here at the Search Engine Roundtable, we will providing triple coverage of the Search Engine Strategies Conference in Chicago next week. Ben, Chris and I will be doing most of the coverage. Below is our tentative and not guaranteed schedule of coverage. Here is the key for who will be covering what; Chris Boggs (CB), Ben Pfeiffer (BP), and Barry Schwartz (BS).

Monday, December 5, 2005 - Day 1: ~ 9:00am - 10:30am Video Search (CB) Introduction to Search Engine Marketing (BS) Searcher Behavior Research Update (BP) ~ 11:00am - 12:30pm Podcast Search (CB) Reputation Monitoring & Management (BS) Earning From Search & Contextual Ads (BP) ~ 1:45pm - 3:15pm Global Search Landscape (CB) Targeting Search Ads By Demographics & Behavior (BS) BP is a wild card for this session. :) ~ 3:45pm - 5:15pm Search Advertising 101 (CB) Book Search (BS) Ads Beyond Search (BP)

Tuesday, December 6, 2005 - Day 2: ~ 9:00am - 9:30am Keynote: The Search Marketing Community (BS) ~ 10:15am - 11:30am Creating Compelling Ads (CB) News Search SEO (BS) Business to Business Tactics (BP) ~ 1:00pm - 2:15pm CB Break SEM Via Communities, Wikis & Tagging (BS) Meet the News Search Engines (BP) ~ 2:45pm - 4:00pm Link Building Basics: Speaker (CB) BS Wildcard RSS, Blogs, Search Marketing (BP) ~ 4:30pm - 6:00pm Successful Site Architecture (CB) Google Print & The Copyright Debate (BS) BP Wildcard

Wednesday, December 7, 2005 - Day 3: ~ 9:00am - 10:30am Linking Strategies: Q&A Speaker (CB) BS Wildcard Working With Clients (BP) ~ 11:00am - 12:30pm CB Break SEM Campaign & Project Management (BS) Working As A Team (BP) ~ 2:00pm - 3:30pm Retailer Forum (CB) Search Engine Q&A On Links (BS) Developing Your SEM Niche (BP) ~ 4:00pm - 5:15pm Converting Visitors Into Buyers (CB) Future Of SEM (BS) BP Wildcard ~ 5:30pm - 6:30pm Evening Forum With Danny Sullivan (CB)

Thursday, December 8, 2005 - Day 4: ~ 9:00am - 10:15am Break (CB) Local Search Tactics (BS) Wildcard (BP) ~ 10:45am - 12:00pm Search Head or Tail (CB) Wildcard (BS) Measuring Success Through Phone Calls (BP) ~ 12:30pm - 1:45pm Measuring Success Case Studies & Tactics (CB) SEO Overkill (BS)

Chris posted a thread at Search Engine Watch forums named SES Chicago 2005: "Triple Play Blog Coverage" where you can post comments and questions in a forum setting.

Thanks.

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Comments:

Search Engines Web

12/03/2005 11:55 pm

:? Questions...Questions...Questions... 1- Link Strategies a- What factors NOW influence Search Engines when analyzing the "Power" of a Back Link? b- What factors differentiate a Valid Back Link from a useless Back Link? c- How varied show those keywords be among the Back Links of a particular Website being linked to - for it NOT to be considered Overly SEO'd? d- Can some Back Links actually HURT a site? e- Is Click Popularity - being HEAVILY factored into a sites' rise on the SERPs? f- Like Ask Jeeves using Subject-Specific-Link-Popularity, are Back Links coming from a similar THEMED page, NOW given more weight? g- Is the overall common Theme of a Web site helpful in its Search Engine Ranking. h- Is "TRUST RANK" now a heavily influential factor in a Web site Domain Name - adding more believability to all the other Web pages in that particular site?

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