Last night Google publishes a press release named Froogle Local saying;

Today Google announced the addition of local merchants' content to Froogle http://froogle.google.com. By entering the item you're looking for and your location information, Froogle will show locations nearby that offer the product and pinpoint the stores on a map. So, whether a user wants to order it online or run out and grab it for a holiday party the same evening, Froogle can help.

I tested it out in my area, by doing a search in Froogle Local on DVD Players, pretty neat.

Hey, what if you want to get listed on Froogle Local, well just go to the Froogle Merchant Center at www.google.com/sellonfroogle/ and follow the instructions.

Currently, I have only found forum discussion on this topic at WebmasterWorld and I would like to pull out a quote from one of the replies for you;

This is the first step towards the nirvana of mobile consumer comparison shopping:
1. Point camera phone at product in store.
2. Phone scans UPC or takes pic and OCR's make & model number.
3. Phone finds nearby stores with lower price on identical product.
4. You pick store, your phone gives you driving directions to that store.
-OR-
4. You still buy at the store you are in because the price difference isn't that great (or they provide added value).

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