"If you want to beat out an entrenched competitor in a valuable space, you’ll need a lot of link power."

So states Rand Fishkin, of Seomoz.org, from an interview just out by E-Consultancy called SEO Ranking Factors - the Rand Fishkin interview.

Triggered by Rand's now-famous Search Engine Ranking Factors, which
E-Consultancy featured on their site, Rand answers SEO and search engine questions that a lot of web site owners have. Rand offers his opinions based on his own experience in search engine marketing and his ties to the industry that permit him access to its many experts.

The interview touches on links, page rank, Web 2.0, Mike Grehan's theory that "the rich get richer" as far as link power, and the value of search engine marketing. Of his list of favorite bloggers, he makes all the PC (politically correct) answers, which means he didn't include me, despite my having covered him here two days in a row. Next time, dinner's on me and we pick a much fancier pizza joint, Rand, okay? heh.

The interview reads well and is informative. I'd say more but the other guest authors here somehow seem to be posting when I'm also logged in and they always beat me to the finish line.

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