AdWords Trademark Verification Technology Patent

Oct 7, 2005 - 9:03 am 0 by
Filed Under Google Ads

Phew, that was a hard title to come up with and I am still unsure if it properly represents the latest patent application that has been filed by Google named Selectively delivering advertisements based at least in part on trademark issues. Based on the abstract;

A system and method for selectively delivering legal information communications for documents (e.g., advertisements). An input is received, wherein the input is a document delivery-triggering event operative to cause a document to be delivered to a user. A location associated with the input is identified. Based at least in part on the location, it is determined whether to provide a legal information communication. A document is delivered based at least in part on the input, wherein the document is delivered with a legal information communication if the location is determined to be in a legal information communication jurisdiction.

It seems like they are going to be offering those with trademarks to submit electronically proof of trademark infringement. The system will automatically do its best to verify the documents submitted and process ads based on that data. I am not about to read the whole patent application now, but it can just add to both of our light weekend reading.

Bill at Cre8asite forum has the thread on this, which he named Trademarks and Google Ads (a much simpler title, but it says a lot). He explains that the patent application provides "a technical framework for considering trademark issues when serving advertisements." He adds;

One aspect of it would serve a legal disclaimer in some jurisdictions to limit consumer confusion. In other jurisdictions, it may not serve an advertisement at all based upon the laws of that region. The document provides thoughtful technical framework for handling trademarks in ads.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Scary Google Patent Application & Some Gmail Patent Apps