TNS Media Intelligence just released an important study that shows how "advertising spending is expected to grow a moderate 3.4 percent to $145.3 billion". Other important highlights were:

• Internet expenditures are forecast to increase by 7.6 percent after two years of double digit growth in advertising spend.


• U.S. Hispanic ad spending will grow by 10.5% in 2005, sharply outpacing the overall U.S. ad market spending at just 3.4%.

Seems like we'll continue to enjoy the rollercoaster ride as long as more dollars pour into internet advertising and search marketing in particular.

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