Orion, Dr. Garcia, Warns SEOs on Overlapping Patterns

Mar 8, 2005 • 11:32 am | comments (1) by twitter Google+ | Filed Under Search Technology
 

The resident scientist to the search engine optimization community, Orion (Dr. E. Garcia), wrote a new short article named Overlapping Patterns: EF-Ratios, Separators, Patterns and Pitfalls; "Overlapping patterns within overlapping patterns! It takes few seconds to realize that query mode implementations can exhibit a fractal component."

In this article, he reviews the concepts of his creation, "EF Ratios", discusses Separators (spaces, delimiters, or stopwords) & EXACT queries (""), and Patterns & Overlapping Regions. But most importantly he explains why some of the "pitfalls SEMs/ SEOs should avoid" in terms of using keyword research tools. I'll quote the last paragraph here:

Ultimately, metrics based on search results are not just affected by tokenization and similar procedures taking place at the level of the individual IR architectures. They can be the result of relevancy scores assigned by the queried system. Combining these metrics with metrics from other search engines that account, let say, for user's query behaviors (i.e., search volume) to come up with a new metric is a highly questionable approach. SEOs, SEMs and keyword research firms should stay away from such practices.

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Comments:

orion

03/09/2005 06:30 pm

Thanks, Barry. I rewrote the page a bit to make the point clearer and now reads. "Ultimately, metrics based on search results are not just affected by relevancy scores. They can be the result of tokenization and similar procedures taking place at the level of the individual IR architectures. Overall, search engine result page metrics (SERPs) are the result of ranking algorithms, not necessarily of users' search behaviors (how often a term or phrase is queried). As a matter of facts, a ranking algorithm can care less about how frequent was a term searched this or the previous month, week or day. Thus, combining SERP metrics with metrics from other search engines that account, let say, for user's query behaviors (i.e., search volume from a search engine or meta engine) to come up with a new metric is a highly questionable approach. SEOs, SEMs and keyword research firms should stay away from such practices before their metrics lose credibility in the industry or with clients."

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