Web Page Ranking Using Link Attributes

Nov 15, 2004 - 9:03 am 0 by

Web Page Ranking Using Link Attributes, the WLR Algorithm, as referred to over at the Search Engine Watch Forums, is the next topic referenced by Orion. This topic, relative to the others, seems a bit easier to understand. The paper, 2 pages long, explains a concept of applying weights to links based on the HTML attributes surrounding those links. So a link surrounded by a header tag will be worth more then a link surrounded by no tag at all.

For those algorithm junkies, it looks a bit like this:

W(j, i) = L(j, i)(c + T(j, i) + AL(j, i) + RP(j, i))

where given a link from page j to page i:

L(j, i) = 1 if the link exists, or 0 otherwise T(j, i) = a value that depends on the tag where the link is inserted AL(j, i) = the length of the anchor text of the link divided by a constant d RP(j, i) = the relative position of the link in the page weighted by a constant b

Members are discussing this topic now at the WLR Algorithm thread.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am
Google

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Previous Story: Did You Find the MSN Slider?